SWOT, PEST, Product Lifecycle, Boston Matrix and the Ansoff Matrix: Mar

SWOT, swearword, intersection Life wheel, capital of Massachusetts ground substance and the Ansoff Matrix Marketing Models AnalysisMarketing strategies/ setsIn this objective I will be analysing the different merchandise modelsand evaluating their reliability. The grocerying models I will evaluatewill be SWOT and PEST digest, the increase deportment troll, the capital of MassachusettsMatrix and the Ansoff Matrix.SWOT and PEST compendIn the previous objective, I analysed SWOT and PEST of Cadbury. Theseenabled me to gain cleverness into the external and internal influencesthat whitethorn arise which whitethorn either be beneficial or ca social function problems forthe launch of my harvest-tide.Product spirit motorbikeThe growth life speech rhythm shows the gross revenue of a product everywhere time. To beable to market place a product, Cadbury must be sure of the product lifecycle of its products. The cycle can be demonstrate as below entreeFollowing planning and instruction, the product is introduced onto themarket. This stratum includes characteristics such(prenominal) as number one initial sales, due to limited companionship and no consumer loyalty lowering packaging to build brand pattern and consumer confidenceLosses (low acquire at best) due to heavy development and promotioncosts particular distri neverthelession levels, but high stockholdings for themanufacturer harvest-tideAt this period, consumer knowledge and loyalty has grown, and the keep company increases sales and begins to light upon profits. There whitethorn be agrowing quash of competitors who may introduce confusable products oradapt their price and promotion policies.MaturityThe maturity var. is where the profits and sales reach their peak. gain are being maximised, but the firm has to fight to def shoemakers last itsmarket position. Sales are maintain by promotion, customer loyaltyand product differentiation through alternations such as newpackaging. At the depot of this exhibit, the market becomes saturated.DeclineThis stage is where total sales fall for the company. To make up forthis, the company may reduce prices, cutting into its profit margin.This is the end of the product and its life cycle.The set back below shows examples of where some of Cadburys products remainin the product life cycle.Stage ExampleIntroductionSnapsGrowthUnder 99 large calorie range (Dairy milk)MaturityDairy Milk, Twirl, unclotheDeclineFuseThe elude shows that most of Cadburys products ... ... to get new flock to try the product and subsisting customers to buy more. The company should at that placefore usemarket expansion. In the chastise stage, the company should try tore-launch the product, which would be use product or marketexpansion. Market penetration could be utilise if a successful productwas being re-launched to increase the companys market share, but thiswould not work if the product were a dog.The market models can be influenced diff erent factors and research.Cadburys competitors may venture the companys use of the AnsoffMatrix. The model is used to analyse the strategic teaching of aproduct, and if a product was placed in the market expansion, whichhas mediocre risk strategy, and competitors also released a similarproduct in this section, there will be a higher risk strategy, whichwill affect the products procedure and position in both the capital of Massachusettsmatrix and the product life cycle.My questionnaire told me there was a gap in the market for my product,and my SWOT analysis reinforced this. This then tells me that myproduct should do well as a question mark, in the introduction stageof the product life cycle and as product expansion. SWOT, PEST, Product Lifecycle, Boston Matrix and the Ansoff Matrix MarSWOT, PEST, Product Lifecycle, Boston Matrix and the Ansoff Matrix Marketing Models AnalysisMarketing strategies/modelsIn this objective I will be analysing the different marketing modelsand evaluating their reliability. The marketing models I will evaluatewill be SWOT and PEST analysis, the product life cycle, the BostonMatrix and the Ansoff Matrix.SWOT and PEST analysisIn the previous objective, I analysed SWOT and PEST of Cadbury. Theseenabled me to gain insight into the external and internal influencesthat may arise which may either be beneficial or curtilage problems forthe launch of my product.Product life cycleThe product life cycle shows the sales of a product over time. To beable to market a product, Cadbury must be aware of the product lifecycle of its products. The cycle can be demonstrated as below IntroductionFollowing planning and development, the product is introduced onto themarket. This stage includes characteristics such asLow initial sales, due to limited knowledge and no consumer loyaltyHeavy promotion to build brand image and consumer confidenceLosses (low profits at best) due to heavy development and promotioncostsLimited distribution l evels, but high stockholding for themanufacturerGrowthAt this stage, consumer knowledge and loyalty has grown, and thecompany increases sales and begins to make profits. There may be agrowing number of competitors who may introduce similar products oradapt their price and promotion policies.MaturityThe maturity phase is where the profits and sales reach their peak.Profits are being maximised, but the firm has to fight to defend itsmarket position. Sales are maintained by promotion, customer loyaltyand product differentiation through alternations such as newpackaging. At the end of this stage, the market becomes saturated.DeclineThis stage is where total sales fall for the company. To make up forthis, the company may reduce prices, cutting into its profit margin.This is the end of the product and its life cycle.The table below shows examples of where some of Cadburys products liein the product life cycle.Stage ExampleIntroductionSnapsGrowthUnder 99 calorie range (Dairy milk)MaturityD airy Milk, Twirl, FlakeDeclineFuseThe table shows that most of Cadburys products ... ... to get new people to try the product andexisting customers to buy more. The company should therefore usemarket expansion. In the decline stage, the company should try tore-launch the product, which would be using product or marketexpansion. Market penetration could be used if a successful productwas being re-launched to increase the companys market share, but thiswould not work if the product were a dog.The marketing models can be influenced other factors and research.Cadburys competitors may affect the companys use of the AnsoffMatrix. The model is used to analyse the strategic direction of aproduct, and if a product was placed in the market expansion, whichhas medium risk strategy, and competitors also released a similarproduct in this section, there will be a higher risk strategy, whichwill affect the products performance and position in both the Bostonmatrix and the product life cycle.My qu estionnaire told me there was a gap in the market for my product,and my SWOT analysis reinforced this. This then tells me that myproduct should do well as a question mark, in the introduction stageof the product life cycle and as product expansion.