Barclaycard's Marketing Case Study Example | Topics and Well Written Essays - 3250 words

Barclaycards Marketing - Case Study subjectThis research will begin with the statement that Barclaycard has been a success story of a yeasty media driveway sustained by a system of persistent value excogitation. Branding is a strategic come on adopt by organizations to create favorable perceptions about productions among consumers. Barclaycard too adopted such an approach shot with a series of products including its debit card and the credit card. However, its subsequent success with the credit card came with the innovative note value-creating efforts of t of grease value focussing. Some hitherto unheard of concepts were adopted by its management in order to innovate, reorient, strategically position and redefine its then existing strategic branding techniques. An suppose system of brand value creation along with a customer loyalty management approach was adopted in response to competitors threat to its core business. It was around this time that the management of the company realised the sexual relation significance of a strategic teddy bear in its brand management and value creation approaches. pair with a mammoth advertising campaign, the company sought convincingly to introduce innovation, value for money and an psyche value parameter as the new dynamic concepts in a customer-oriented promotion campaign. This strategic shift in companys brand equity policy approach worked to such an extent that in brief its rivals began to copy some of its fundamental principles... However its strategic environment as divided in to product and marketing strategy, competition strategy, emersion strategy and financial strategy indicates that the organization has been faced with many constraints. in spite of these constraints in its organizational environment, Barclaycard has successfully initiated some far reaching policy associate outcomes. For instance Barclaycard related product and marketing strategy have been oriented towards achieving a series of positive mergers & acquisitions (M&A) related synergies including growth and competitive capabilities (Gaughan, 2007). This outcome is qualitativley and qunatitatively influenced by Barclays M&A activity. IntroductionBarclaycard has been a success story of a creative media campaign saustained by a system of persistent vaslue creation. Branding is a strategic approach adopted by organizations to create favorable perceptions about products among consumers. Barclaycard too adopted such an approach with a series of products including its debit card and the credit card. However its subsequent success with the credit card came with the innovative brand value creating efforts of t of brand value management. Some hitherto unheard of concepts were adopted by its management in order to innovate, reorient, strategically position and redefine its then existing strategic branding techniques. An articulate strategy of brand value creation along with a customer loyalty management approach was adop ted in response to competitors threat to its core business. It was around this time that the management of the company realized the relative significance of a strategic shift in its brand management and value creation approaches.