Planned & Applied Business Theories-Free-Samples for Students

Question: Discuss about the Case-Study Berner and link to "Planning" Ideas and applied theories. Answer: The following report is a case study that focuses on the planning and application of business theories. The report highlights the effective management of business that can lead the organization to the peak of success. Effective business management acknowledges the influence of a leader to control his /her employees in a manner that will motivate them to work efficiently (Henry, 2014). The business management introduces certain features that assist the organization to compete effectually with other organizations in the corporate business world. These features are namely the corporate social responsibility of the organization, the technology and the manufacturing mechanism of the organization, the globalization of the firm in order to compete in the global market and lastly the monitoring process of the organization that signifies the controlling power of the manager of the company (Novkovic, Holm, 2012). Here the case study about Mary Berners corporate culture, who had recently joined the Readers Digest magazine, emphasized on her policy of conducting business affairs by changing the age-old policies to a fast, liable, candid and engaged one. According to Berner, her aim is to run a company of multiple brands with each brand with a diverse set of customers and each customer with a want a different set of needs and necessities. After her takeover of the firm as the supreme head, the company has employed 5000 global staffs. In her view about the turnover of a firm, she focuses on the financial target of the company by motivating the new employees to put their best efforts in their services by providing them with bonus or incentives. Under the leadership of Berner, the company has launched their publication in China by citing the interesting stories of the world which will give them an insight of the outer world for the Chinese people. References Henry, L. A. (2014). What effect does magazine website usage have on print magazine circulation and loyalty?. Novkovic, S., Holm, W. (2012). Co-operative networks as a source of organizational innovation.International Journal of Co-operative Management,6(1), 51-60.