Synthesis Polylactic Acid By Lipase Catalyzed Polymerization Biology Essay

Synthesis Polylactic Acid By Lipase Catalyzed Polymerization Biology Essay Polylactic acid (PLA), the biodegradable polymer, has received increasing attention as alternative materials in packaging and biomedical applications. The general method for synthesis of PLA using chemical-catalyzed polymerization produces the catalysts residues which are toxicity. Therefore, the enzymatic polymerization is a green alternative method to decrease this problem. Several researches attempt to improve the optimal condition for synthesis of PLA by using lipase as enzymatic-catalyzed. For an example, Lassalle et al. (2008) reported the synthesis of PLA by using lipase as biocatalyst and focused on the procedure. The results found that immobilized CAL-B was the most effective biocatalyst with 60% LA conversion and 55% recovered solid polymer in the reaction working at 60 Â °C for 96 h. Furthermore, Hans et al. (2009) researched to confirm the mild reactions conditions for the ring-opening polymerization of lactides by using Novozyme 435 (immobilized CAL-B) 12% wt. concentration in toluene to synthesize the polymer at 70 Â °C, D-lactide was catalyzed and 33% of monomer was converted and could be isolated a polymer with 25% yield for a number-average molecular weight of 3,300 g mol-1. Finally, Garcia-Arrazola et al. (2009) reported the synthesis of poly-L-lactide by used immobilized CAL-B (Novozyme 435) as biocatalyst for the ring-opening polymerization of L-lactide at 65 Â °C could be achieved using supercritical carbon dioxide (scCO2). The L-lactide monomer could be converted as the PLA with a molecular weight 12,900 g mol-1 under the condition at a biphasic scCO2/organic liquid system media and the optimum of temperature for the lipase activity. All of these present studies are the novel route to produce the polylactic acid and relate improvement of the new biomaterials. TABLE OF CONTENTS Page TABLE OF CONTENT i LIST OF TABLES ii LIST OF FIGURES iii INTRODUCTION 1 Lipase 1 Polylactic acid: PLA 2 Synthesis of polylactic acid: PLA 4 3.1 The conventional process for synthesis of PLA 4 3.2 Process for synthesis of PLA by lipase-catalyzed polymerization 5 Influence of several factors for the polymerization 6 Influence of the kind of lipase 6 Influence of the enzyme concentration 8 Influence of the monomer concentration 10 Influence of the temperature 11 The improvement of process for lipase-catalyzed synthesis of PLA 12 CONCLUSION 14 LITERATURE CITED 15 LIST OF TABLES Table Page Comparison of raw material type and possibility of recycling and biodegradation between PLA and PET polymer 3 Conversion (%) of LA, isolated enzyme after reaction, recovered PLA, and molecular weight (Mn) (Da) as a function of the kind of the different lipase 7 Results obtained for the ring opening polymerization of L-LA in scCO2 with 20 % (w/v) of L-LA and initial water content (aw) < 0.16 13 LIST OF FIGURES Figure Page 1 Chemical structure of Polylactic acid: PLA 2 2 Life cycle of PLA 3 3 Polymerization routes to PLA 4 4 Polymerization reactions to synthesize PLA 6 5 Lactide conversion as a function of reaction time for the ring opening polymerization of DD-lactide at 70 oC with a monomer to toluene ratio of 1:2 (g:mL) and use different concentration of Novozyme 435 8 6 Molecular weight as a function of conversion plots for the ring opening polymerization of DD-lactide at 70 oC with a monomer to toluene ratio of 1:2 (g:mL) and use different concentration of Novozyme 435 9 7 Lactide conversion as a function of reaction time for the ring opening polymerization of DD-lactide at different monomer to toluene ratio (monomer concentration) at 70 oC with 15 wt.-% of Novozyme 435 10 8 Lactide conversion as a function of reaction time for the ring opening polymerization of DD-lactide at different temperatures with 15 wt.-% of Novozyme 435 and a monomer to toluene ration 1:3 11 9 Number-average molecular weight as a function of temperature for the ring opening polymerization of DD-lactide at different monomer conversion with 15 wt.-% of Novozyme 435 and a monomer to toluene ratio 1:3 12 SYNTHESIS OF POLYLACTIC ACID BY LIPASE-CATALYZED POLYMERIZATION INTRODUCTION Lipase Lipases or triacylglycerol acylhydrolases EC 3.1.1.3 are hydrolase which catalyze the hydrolysis of triglycerides to glycerol and free fatty acids under aqueous conditions. In addition, lipases catalyze the tranesterification of other esters under micro-aqueous conditions. The ability of lipases has received increasing attention for used as catalyze in a wide array of biotechnology industry, such as food technology, detergent, chemical industry, cosmetic, organic synthesis, biomedical sciences and pharmaceutical applications (Gupta et al., 2004; Treichel et al., 2010). Lipases are produced by various plants, animals and microorganisms. Many microorganisms which are known as producers of extracellular lipases, including bacteria, yeast, and fungi. Especially, bacterial lipases and fungal lipases are most widely used as a class of commercial enzymes in many applications. The important commercial microbial lipases are Achromobacter sp., Alcaligenes sp., Arthrobactersp., Bacillus sp., Burkholderia sp., Chromobacterium sp., and Pseudomonas sp. from bacteria which are used successfully in the market with several products names, such as Lumafast, Lipomax, Combizyme and Greasex (Gupta et al., 2004). Moreover, fungi produces the important commercial lipases are Rhizopus sp., Aspergillus sp., Penicillium sp., Geotrichum sp., Mucor sp., and Rhizomucor sp. (Treichel et al., 2010) which are used in the market with many products names, such as Lecitase, Lipozyme, and Novozym 435 (CAL-B). Of these, the lipases from microbial have a stability, selectivity, and broad substrate specificity for cultivation such as an applications by used substances form oil mill wastewater, slaughterhouse wastewater, agroindustrial waste and corn steep liquor (Gupta et al., 2004; Treichel et al., 2010). Therefore, the recent microbial lipases have gained special industrial attention for used as biocatalyst in rapidly growing biotechnology. Polylactic acid Polylactic acid or the short name is PLA is a thermoplastic aliphatic polyester which a synthetic polymer based on lactic acid (LA) and have a helical structure was shown in Figure 1. PLA derived from the fermentation of renewable resources such as corn starch, tapioca products and sugarcanes. Figure 1 Chemical structure of Polylactic acid: PLA. PLA has received increasing attention as alternative materials in packaging and biomedical applications due to PLA is a biodegradable polymer, it easily degrades by simple hydrolysis of microorganisms under the appropriate conditions (Garlotta, 2001; Avinc and Khoddami, 2009). PLA has a high-strength, high-modulus, brightness, barrier properties and good moisture management as a result of its interesting for used in packaging and composite materials for clothing applications (Garlotta, 2001). Furthermore, PLA has a biocompatible and bioabsorbable properties which can be used for wide range applications in biomedical and pharmaceutical technology, such as surgical sutures, tissue engineering scaffolds, absorbable bone plates, artificial skin, and controlled drug-release systems (Lassalle and Ferreira, 2008; Avinc and Khoddami, 2009; Hans et al., 2009). Because of its compost based on a natural substance which make a biodegradability, PLA is to be a more environmentally-friendly polymer than poly ethylene terepthalate (PET) which is derived from a synthetic petrochemical-based materials due to PLA is lower greenhouse gas emission and significant energy savings, PLA avoids the problems related to plastic waste accumulation. The result of comparison between PLA and PET polymer was shown in Table 1. Table 1 Comparison of raw material type and possibility of recycling and biodegradation between PLA and PET polymer. Indexes PLA PET Initial raw material base Renewable plant stock Petroleum products Non-renewable resources Recycling of polymer wastes Total recycling possible Total recycling possible Biodegradation of polymer wastes Total Does not degrade Source: Avinc and Khoddami (2009) PLA products are easily composted or recycled under appropriate conditions at the end of the product life. The Figure 2 show the life cycle of PLA material degrades first by microbial hydrolysis, then the carbon dioxide and water which obtained from reaction became the basic necessities for a new growth and leading to produced lactic acid (LA) for re-used as a monomer in the production of a new PLA (Avinc and Khoddami, 2009). Figure 2 Life cycle of PLA. Synthesis of polylactic acid: PLA The synthesis of PLA starts with the extraction of sugars (e.g., glucose and dextrose) from natural substances which used as a substrate in fermentation of lactic acid by microorganisms. Lactic acid (LA) is the starting material for the PLA production process, through polymerization. There are two major routes to synthesize PLA from LA monomer which are showed in Figure 3 (Avinc and Khoddami, 2009). Figure 3 Polymerization routes to PLA. From the Figure 3, polymerization routes to PLA are distributed as two processes, the first route is a polycondensation polymerization and the second route is a ring opening polymerization. The conventional process for synthesis of PLA The production process to synthesize PLA by polycondensation of LA is the conventional process for making PLA. This process need to carry out under high vacuum and high temperature, solvent is used to extract the water through the condensation reaction (Avinc and Khoddami, 2009). However, PLA polymer products obtained tends to have low molecular weight. Therefore, the second route is improved by ring opening polymerization of LA which is condensed of water and then converted into cyclic dimer of LA or lactide for used as a monomer in ring opening polymerization. PLA polymer products obtained higher molecular weight than the first route and used milder conditions. Polymerization of PLA need to use a catalyst for supporting the conversion of LA to PLA. The catalysts are divided into two types, the first is the chemo-process which is the polymerization by used a metal as a catalyst and the second is the bio-process which is the polymerization by used a LA-polymerizing enzyme as a catalyst. The chemo-process made the residues of heavy metals based catalysts, such as oxides of Zinc (Zn) and Stannum or Tin (Sn) which are toxicity. Furthermore, the process need high purity monomers, high temperature and high vacuum for serving conditions reactions. On the other hand, the bio-process used an enzyme based catalysts such as lipases which are non-toxic. Also, PLA polymer products can be used for biomedical and pharmaceutical applications. Moreover, polymerization reaction can be run under mild and environmentally-friendly conditions (Taguchi et al., 2008; Lassalle and Ferreira, 2008; Hans et al., 2009). Process for synthesis of PLA by lipase-catalyzed polymerization From the advantages of the bio-process or the enzymatic-catalyst polymerization, there are several researches attempts to synthesize PLA by used enzyme as catalyst such as lipase-catalyzed in the ring opening polymerization. The reaction of polymerization can be set up follow with the Figure 4. In the reactor compounded with LA, lipase, solvent and purge gas which is used for protection to occur of the regeneration of PLA. Furthermore, the total reactions need to control the optimal temperature and reaction time. Figure 4 Polymerization reactions to synthesize PLA. The measurements which used to represent the properties of PLA polymer products are considered in several parameters. The important of evaluations are the conversion of LA, the molecular weight of PLA polymer products, the recovery of PLA and the recovery of lipases at the end of reactions. Influence of several factors for the polymerization Production of a good PLA, must be use a good set up reaction of polymerization. Otherwise, the influence of the several factors such as a kind of lipases, enzyme concentration, monomer concentration and temperature needs to be considered together. Influence of the kind of lipase Lassalle et al. (2008) researched the influence of the kind of lipase for the synthesis of polylactic acid (PLA) by using the three kind of lipases as biocatalysts. Porcine pancreatic lipase (PPL) from mammalian, Candida antarctica lipase B (Immobilized CAL-B) from fungal, and Pseudomonas cepacia (PCL) from bacterial origin were used in the experiment. The reaction was carried out by operating of LA, lipase, and solvent at 60 oC for 96 h. The performance of the three lipases was evaluated in a term of the conversion of LA to PLA and expressed as percentage (%) conversion. Table 2 Conversion (%) of LA, isolated enzyme after reaction, recovered PLA, and molecular weight (Mn) (Da) as a function of the kind of the different lipase. Enzyme % Conversion % recovered PLA % recovered lipase Mn (Da) Imm.CAL-B 58 55 85 446 PCL 88 12 34 400 PPL 96 2 90 768 Source: Lassalle and Ferreira (2008) The result was presented in the Table 2, using the immobilized CAL-B as catalyst obtained 58% conversion of LA, 55% recovered PLA, 85% recovered lipase, and 446 Da of Molecular weight. For using PCL as catalyst obtained 88% conversion of LA, 12% recovered PLA, 34% recovered lipase, and 400 Da of Molecular weight. For using PPL as catalyst obtained 96% conversion of LA, 2% recovered PLA, 90% recovered lipase, and 768 Da of Molecular weight. From the result found that higher conversion levels were measured in the case of soluble enzymes, but only traces of solid polyesters were recovered in this cases. In contrast, amounts of solid PLA were recovered using immobilized CAL-B, and the conversion was lower than soluble lipases. For the conclusion of the experiment, the immobilized CAL-B was the most effective biocatalyst with 60% conversion of LA and 55% recovered solid polymer in the reaction working at 60 oC for 96 h. Influence of the enzyme concentration There are several researches used the immobilized CAL-B lipase for esterification reaction due to its high catalytic activity but it does not propagate in polymerization reaction. So, Hans et al. (2009) researched to confirm the synthesis of PLA by immobilized CAL-B (Novozyme 435) catalyst in ring opening polymerization of lactide. The reaction was improved by adding nitrogen gas into the reactor for protected regeneration of PLA to LA and used toluene as a solvent for enzymatic polymerization. The objective of this study is find an optimal reaction condition such as enzyme concentration, monomer concentration and optimal temperature. Figure 5 Lactide conversion as a function of reaction time for the ring opening polymerization of DD-lactide at 70 oC with a monomer to toluene ratio of 1:2 (g:mL) and use different concentration of Novozyme 435. The first factor is influence of the enzyme concentration. The result was presented in Figure 5, the overall monomer conversion increases when increasing amounts of enzyme. The reaction catalyzed with 25 wt.-% of enzyme up to 100% monomer conversion after 2 days, while the reaction catalyzed with 10 wt.-% of enzyme up to only 25% monomer conversion. Figure 6 Molecular weight as a function of conversion plots for the ring opening polymerization of DD-lactide at 70 oC with a monomer to toluene ratio of 1:2 (g:mL) and use different concentration of Novozyme 435. In contrast, the relation of molecular weight and conversion are represented in Figure 6. The result found that 25 wt.-% of enzyme obtained the molecular weight of PLA lower than 15 wt.-% of enzyme and 10 wt.-% of enzyme at the same conversion due to higher enzyme concentrations have more water which is introduced into the reaction and leads to a decrease of the molecular weight. Amounts of water within the reaction have an influence for the molecular weight PLA polymer products (Hans et al., 2009). The normal of reaction for synthesis PLA by lipase-catalyst distribute into 3 step, the first step is the monomer activation which is the combination of lipases and lactic acid (LA), then the lipase-LA combine with water for extension of pre-polymer and release the component of lipase-OH in the initiation step, the last step is the chain propagation which increase the number of monomer within polymer chain. In any case, if there is a lot of water in the reaction, it will occur the conformation of the other component as free water and a linkage between lipase and water by loosely bound and tightly bound. The free water and lipase-water loosely bound can break the polymer chain in the initiation and affect to decrease a molecular weight of PLA polymer products. Influence of the monomer concentration Hans et al. (2009) studied influence of the monomer concentration by expected that increasing monomer concentration, the polymerization rate and the overall monomer conversion will increase. Figure 7 Lactide conversion as a function of reaction time for the ring opening polymerization of DD-lactide at different monomer to toluene ratio (monomer concentration) at 70 oC with 15 wt.-% of Novozyme 435. From the Figure 7 observed at the monomer to toluene ratio 1:2 and 1:3, the high conversion increase and then decrease when the monomer concentration decrease. Exclusion a monomer to toluene ratio 1:1, the conversion is also lower which might result from a poor solubility of the substrate and the precipitation of PLA. For the conclusion of the experiment, the immobilized CAL-B was the most effective biocatalyst with 33% of monomer was converted and could be isolated a polymer with 25% yield for a number-average molecular weight of 3,300 g mol-1. Influence of the temperature Furthermore, Hans et al. (2009) expected that the temperature affect to PLA polymer products in ring opening polymerization as show in the Figure 8. Figure 8 Lactide conversion as a function of reaction time for the ring opening polymerization of DD-lactide at different temperatures with 15 wt.-% of Novozyme 435 and a monomer to toluene ration 1:3. From the Figure 8 observed that increasing temperature, the monomer conversion decrease. At 80 oC and 90 oC, a monomer conversion does not exceed 25 % in 2 days while at 60 oC and 70 oC, a monomer conversion reaches about 60 % and at 50 oC, a monomer conversion reach to 80 %. In the case of ring opening polymerization of lactide by lipase-catalyst at higher temperature might induce an enhanced deactivation of the enzyme which led to low monomer conversion. Figure 9 Number-average molecular weight as a function of temperature for the ring opening polymerization of DD-lactide at different monomer conversion with 15 wt.-% of Novozyme 435 and a monomer to toluene ratio 1:3. The relative of molecular weights and temperatures at different conversions are presented in the figure 9, at 60 % and 50 % conversion obtained a highest molecular weights at 60 oC and drop off at higher temperatures. Explanation is an increase temperature release of free and loosely bound water which make denaturation of the enzyme. The other reason is a decrease in temperatures also induces a lower solubility of the polylactide and affect difficult to maintain a homogeneous solution. The improvement of process for lipase-catalyzed synthesis of PLA From the study about the influence of several factors for ring opening polymerization by lipase-catalyst observed that the enzymatic synthesis of PLA by use volatile organic compounds solvent do not encouraging due to a poor solubility of the substrates in polymerization reactions. In addition, the high temperature to reach the melting point of LA at 92 oC-95 oC might cause partial enzyme deactivation (Garcia-Arrazola et al., 2009). Garcia-Arrazola et al. (2009) improved the polymerization reaction to obtain PLA by used supercritical carbon dioxide (scCO2) as a solvent replacement of the volatile organic compound (VOCs). The advantage of scCO2 is non-expensive, non-flammable, non-toxic, low melting point, low viscosity, high diffusion coefficient, and friendly in synthetic processes. Table 3 Results obtained for the ring opening polymerization of L-LA in scCO2 with 20 % (w/v) of L-LA and initial water content (aw) < 0.16. Entry Biocatalyst (wt%) Time (days) Polymer yield (%) 1 10 1 5.70 2 10 2 9.77 3 10 3 11.03 4 10 4 1.64 5 15 1 3.2 6 15 3 5.16 7 15 5 5.35 8 15 7

The History Of Dell Laptops

The History Of Dell Laptops Laptop or we can say notebook, It is a Enhanced type of a computer system. It is based Mobile computer technology; Laptops are usually light in weight. The weight may vary according to the material and machines used in the Laptops. Laptops run as mobile system. Means we can charge notebook it contains battery system, from the view of working and processing, notebooks (laptops) work as same as desktop computers, but they are less powerful at the same price of desktop, Laptops are expensive than desktops. Because desktops use materials which are bigger in size and consumes more power, so laptops use smaller and optimized components and power consumption is also less than desktops. Laptops have LCD (Liquid Crystal Display) and most of laptops use memory modules of different types for the place of Random Access Memory. Laptop has a inbuilt keyboard and device like mouse which is known as Touchpad which is used for moving cursor on the screen. Laptop companies:- Which was the first laptop company Answer of this question is still confusing because no one can answer the correct name. But now a day many laptops companies in Laptops markets. Following are the name of some popular laptop companies:- Apple Panasonic Dell HP Lenovo IBM Sony Samsung Toshiba Acer From the All above laptop companies Dell is known as top laptop company in U.K Laptop market. It is the highest laptop market shares and high share value.(evidenced ) Dell provides wide range of Apple is known for its Mac books and run only its Operating system. It is virus free and energy saver. The project titled NEW technology and the strategy of the U.K laptop market by comparing of the Dell and Compaq (Hewlett Packard) will help in understanding the UKs Laptop market and will analyse that which elements of both laptop companies marketing mix make contribution to the success of their products in market and help in Identifying that what type of strategy will be used to maintain and grow their share in the laptop market. Since this project will explore many things about the technology and ideas of laptop companies planning in growing sales. But mainly it will explore that how the appropriateness of strategies achieves their goals and will identify the successful and unsuccessful approaches in the marketing sales, and also will give idea about the customers mentality while purchasing the laptops, and this research will also give the idea about Laptop vendors and End-users, and by comparative study, this research will describe that how customers reacts to the changes in marke t?, and how the laptop technology has been changed in last few years? Earlier when I took this topic, I didnt know too much, but now when I completed, I am feeling comfortable because I chose very interesting topic. It gave me the idea about the thoughts of customers while they purchase laptop. 2. History of Laptop companies This project report will reveal information about two famous laptop companies, which are Dell and HP (Compaq). This section will provide information about history background of both laptop companies. Since these both companies have good market values and more latest technologies. 2.1 Dell Dell Laptop Company is not much older than other popular laptop companies, but it became popular and earned more market value in few years. Dell Company was formed by a person named Michael Dell. It is USAs computer hardware company and the headquarter of this company is in Texas. Currently this company manufactures, supports, and sells Desktop companies, data storage devices, PDAs, servers, laptops, network switches and Mobile phones and many more products related to technology. In 1996 Dell started selling computers via its website. In 1999 Dell overtook HP and became the Biggest Seller of Desktop computers. But it was known as PCs limited. So in 2003, in the yearly meeting of the company, all the stockholders approved the companys new name to Dell Inc In 2006, Dell was ranked as 25th largest company in the Fortune 500 list by Fortune magazine. Dell consistently improving its performance in market for last 15 years and providing better service than others. Firstly it was named PCs limited and its starting capital was 1000 American Dollar. Firstly it started selling IBM supported computers made from stock components. Then after one year, Dell invented its first computer which was called Turbo PC. Michael Dell believed that if we sell our product directly to the customers then our company could understand customers need bitterly so we can provide better and more effective solution of computers to meet customers need 2.1.1 History of Dell Laptops:- First series of Dell Laptop was released in 1989 and it was named 316LT. it had black and white screen and in 1991 , Dell introduced its first color screen laptops and its cost was nearly $4500- $5000. Since then, Dell is continuously improving its laptop performance and reliability as per customers demands and making it customer affordable. In 2006 Dell also started manufacturing AMD processor based laptops and computers. And in this company also purchased Alienware and released a series of laptops with the join name Dell Alienware. The Dell-XPS also, Dell released its many series of laptops. The other popular laptops series of Dell are:- Del-Inspiron Dell-Latitude Dell- Vostro Dell-Studio 2.1 Compaq/HP(Hewlett-Packard ) The Compaq/ HP is the one of the best Desktop and Laptop computer company, it is American company this company came in market in 1982 and later it was merged with HP and now became a brand name. Jim Harris, Bill Murto and Rod Canion formed this company and from starting, Compaq is producing IBM PC supported computers. 2.1.1 about HP Whenever we hear about Compaq, HP also comes in our mind and we think that these both are the same. But the reality is different, actually Bill Hewlett and Dave Packard was the students who formed HP. They were the students of Stanford University. In 2002 they merged with Compaq. Firstly they developed sound oscillators, and then they came in computer market. These days, HP is a common name in laptop and Desktop computer market. And the surveys show that HP tablet PC as well as Laptops are winning the trust and heart of the UK customers. 2.1.2 History of (Hp/Compaq) laptops The first laptop of Compaq Company was launched in 1983, it was a portable computer based on IBM PCs. All the software which was supported by IBM PC was also supported by Compaqs portable computers. In 1985, Compaq earned a turnover of half a billion dollars In 1986, Compaq launched its 16 bit computer which was based on Intel processors and had the frequency of 8 MHz and it pushed IBM back on the basis of performance and it became fast computer at that time. Till few years ago, Compaq was manufacturing products only related to the corporate world. But as the time passed, it came in retailer market and made a boom in computer and laptop market. In 2002, HP made an agreement and merged with Compaq for introducing themselves as the single-biggest entity in the computer industry. After this merge, HP pushed back Lenovo/IBM computer, Dell and other top companies. Compaq also invented Tablet PC notepad which has a pointing device just like pen, After the merging of HP and Compaq, some of the products got new name for example, Compaqs iPAQ PDAs were renamed by HP iPAQ , and logo of company became HPQ earlier which was CPQ of Compaq and HWP for HP. HP/Compaq laptops divided its laptops in some categories and manufactures and fixes cost according to their category. Like Versatile performance, mobility, Entertainment powerhouse, Special editions. HP is known as its Pavilion Series and other side Compaq was known as its Presario series of desktop and laptops. These all are categories has the customization option according to the users need and customers can customize them and get the best product according to their choice. The Technical changes in UK laptop market Changes in laptop technology in last 20 years. Change is the nature of world, every things changes with time, and after every change, it become better and more effective, just like the Laptops technologies are changing continuously as per the changes in time. As we all know that every technology no longer remains same, the change will be happen when people will want to move to the next and latest technologies with some better improvements then others. Continuously access to the new information and knowledge is provided by currently available technology and new growing technologies. Technology is changing for example, in first expensive and bulky PCs were developed, after that desktop computers came in market and then portable computers came in use, but throughout last 20 years, the laptop technology has been changed very rapidly, the changes in the laptop companies can be divided into four categories. These categories are as follows : Cost of the Laptops Storage capacity Processing speed Size and designs 3.1 Cost of the Laptops: In earlier time the cost of a laptop was nearly $2500, which was very expensive and an ordinary person cant afford this price of laptop but with the changes in time, laptops becoming cost effective and in current time, a student can also afford money for laptops and can do his usual school or college work via laptop. 3.2 Storage capacity: The storage capacity is also a point to be remembered while purchasing a laptop, because when a work is done on the laptop, then it require work to be saved somewhere on the laptop, and it requires storage place, in earlier time when the first portable computer was made , the it had only 32 MB Hard disk, but slowly-slowly storage capacity increased and 64 MB, 512 MB, 4 GB, 16 GB, 80 GB, 320 GB, 500 GB hard disk came in laptops and currently laptop with 500 GB Hard disk is much popular and widely used. 3.3 Processing Speed: When the first portable was launched, then it had a processor of only 8 MHz and at that time, IBM had processor with only 6 MHz, but with the time processor are also changed and speed and processing is increased, Intel Pentium III, Pentium IV, Dual core, Core 2 Duo, Core i3, Core i5, core i7 these all processor are introduced within last 20 years. Currently i7 is latest processor with the speed of 2.9 GHz. 3.4 Size and Design : With all above features of laptop, laptop is also improved at the view of size and Design, first portable computer was just like as typing machine and had only a little screen, but with the time, laptop improved and now become more attractive in design and more light in weight and small in size, and currently mini laptops are also used, which are called Net books Current laptops technologies in Dell In Todays time, many magazines appreciated the Dells laptop series and notbooks in U.K., in world, the first portable computer was made in 1981, and after few years, Dell launched its first laptop. 1989 In 1984, Dell started manufacturing his own laptop, and after 5 years in 1989, Dell launched its first laptop. It was named the 316LT. this notebook had a black white display 1991 In 1991, Dell launched its first laptop with a color screen and it was released at the Spring Comdex computer tradeshow in Las Vegas. And the price for this laptop was $4,500 1994 Dell launched its notebook first time with the lithium ion battery in this year. And this year, Dell broke every industry record for long battery life, and made the battery longer so with charging once, laptop can work easily for long time. 2000 In this Dell introduced Wi-Fi inbuilt in Laptops. And again Dell made a Boom in Laptop industry, Wi-Fi is a the name for products who allow access to a wireless local area network or wireless Internet connection. 2006 Dell added Blu-ray Disc technology to the laptop of its series, Dell latitude D series was announced. In this series. D-420, D-520, D-620, D-820 were came in market, Dell started selling its Inspiron Series globally 2006 to till Now In July 10, 2007, Dell launched its Vostro series , this was sold under the Home and small business lines, When Dell introduced vostro series, it retired its Dimension line. with vostro, Dell provided short er technical support time, if a customer want to get 24/7 technical support, then he has a option to purchase full support. Dell customers also got Express card expansion slot in vostro. After that, Dell introduced its best laptops models and series in market, Dell Studio, Dell Lattitude, Dell XPS, these latest models and technologies came with fastest processor options, HDMI ports, LED blacklit screens. eSATA ports, backlit Keyboard, variation in screen size of laptops, maximum products are available on Dell website for sale, many customizable colors, designs and features are available, dell also included a Face recognition and a finger print scanner system in some countries in the end 2009, Dell released Studio laptops with the a mobile Core i7 processor, but Dual core and core 2 duo options were also available, but they were categorized as lower level options, in 2010 Dell also introduced net books with extra improved features. How do Dell and Compaq sustain their position in market? Every company in the market have a position and always want to sustain its position in the market. For this, Every company uses some strategies and some process for making their sales better and remain top on the market. Dell and HPQ(Compaq) also follows some strategies and some process for growing their sales. Dell works on following strategies to sustain its position in market Direct Sales Partnership with Suppliers Research Development Customer Services Direct Sales : Direct sales means direct to customer. This is the best and most successful strategy of the Dell, this was followed for providing best product on effective cost. It was also called Eliminate the Middleman Strategy, Everyone knows that if a product is Sold directly to the end user, then it will reduce the cost of the product. Just like that Dell also sells its products direct to its customers. So that middleman will be eliminated and customer will get good quality product on company cost. Dell removed all the middleman retailers and started selling laptop directly to customers via Websites and other sources. Partnership with Suppliers : Dell planned to make combination with other suppliers, who sell Dell laptops. The Dell made partnership agreement with suppliers for the profit of both parties. Dell convinced them to Sell Dell laptops more and more with extreme priority. For that, Dell will provide them Dell laptops on low cost for Selling with Good Margin. When a supplier will get good margin on a laptop, then obviously he will focus on selling that particular product more and more. Dells this Strategy worked very effectively and got better results. Research and Development: The Dell always believed in selling laptops directly. Its Direct to Customer Strategy helped in getting much improvement and new Ideas of Development in technology. One of the reasons of Dell for being popular is the continuous and better development in Laptop Technology and product quality. Dell is consistently improving products and quality. The most important thing is that Dell always comes with a Product better than last one. So from last few years, Dell is winning heart of the customers specially students and professional persons. Dells research development department is very progressive and this strategy help a lot for being popular in Laptop industry. Customer Services: Dells customer services are Excellent and impressive. Dell provides 247 customer support. This Strategy helps Dell in making trust on customer about Service after sales. Because selling a product is not much harder but after selling, maintenance and providing support is very hard and important. Dell provides many types of customer services for improving company value. Dell provides technical support, Replacement of Defected product, online technical support, information about problems related to laptop. In early years Dell was moving backward because of its customer services. So after that companys chairman Michael Dell ordered to improve customers services and it helped in receiving Feedback from customers and it was a big help for Dell in improving product quality. HP(Compaq) works on following strategies to sustain its position in market Telling Stories approach Using Digital Media Opening doors a little Store to store strategy Telling Stories approach: Telling stories approach means transferring and giving message in a narrative or detailed way. This strategy generally follows the rule that Tell a story, what a customer want to hear means on what thing a customer believe, or what product and technology a customer want to buy, HPQs this approach help in making good relation with customers and made believe and develop relationship between customer and the Brand. This is most old and effective approach to make a laptop or companys brand efficient, effective and in touch. Using Digital Media: Using Digital Media approach has four different parts. Which are shown below:- First part is Partnering with MySpace, MySpace is a social networking site and HP made a partnership with this site to make a trust in customers about the brand and this strategy became successful in many aspects. The second part in this approach is contests on youtube.com for creating videos and by this HPQ got good results. Many people took part in this contest and got prizes and came to know about the products of HP(Compaq). The third part is HP idea labs. In this HP made and strategy which helped in getting better ideas from customers about the improvement in brands and getting good results. Opening doors a Little : A laptop company uses its Developer teams mind and its thinking in developing laptops. The employees who work in the company always thinks and try to develop something better than current. But what will happen if a company gets ideas from the customers and use it for improving its product quality. HP started this approach for getting new ideas from the customers and it helped in using customers talent in designing new products and technologies. For example recently HP started a competition on MTV to Design new notebooks and give these designs to HP and get money and many more prizes. After starting of this show, many customers participated in the contest and did their best in designing notebook with new technology. By this competition, HP got many new ideas for manufacturing and improving its laptops. Store to store strategy : Store to store strategy is an approach for improving sales of laptops. Basically it is a mini island type store within a large retail outlet. This island store is independent, exclusive to its own products and laptops, atmosphere and associates. The main aim of this strategy is to provide customers with an experience and that experience will exceed the expectations of the customers. Since every company follow different type of strategies to sustain its position in the laptop market . Dell has its strategies related to customers needs and HP has company need related strategies. Dell considers that the laptop market in other area of world is same as US and UK. But HP thinks that every region in the world carries variability in laptop market. So it changes its target according to the location and region. HP follows the principle of Polycentrism. Whereas Dell follows the principle of ethnocentrism. How the customer responds to the changes in market? Whenever there happens a change in market, customer quickly responds to the market, it may be Positive respond or may be negative respond and the companies also get affected by these changes, because whenever a change happens, a customer thinks that there should be new thing or new technology in the market. And according to that change, customers responds to the market. Due to changes in Market Customer Require more efficient technology with effective cost. Customer will require product delivery in short time, Customer will move toward new technology, so that old product technology will be ignored. New offers and schemes will be available in market. Competition will be more and more. When there will be a change in market and new technology will be introduced, then customer will think that he should get best laptop on reasonable price. Then it will be more difficult for a laptop company to manage good quality product on low cost.

If I Do Not Possess Integrity, I Am No One Essays -- Educational Caree

Integrity is the quality of being honest and having strong moral principles. I have taken in stride these qualities throughout the years of my life. I have been taught integrity by my parents and by many teachers in my educational and personal life. Without integrity there is no trust or respect for people in the world. Amy Rees Anderson as an entrepreneur turned into a counselor and angel investor, shares her opinions on integrity in business and life experiences. Also Brett and Kate McKay take a look at the things that challenge your integrity and the consequence of your choices. In the article â€Å"Success Will Come and Go, But Integrity is Forever† by Amy Rees Anderson, Amy gives her definition of integrity and includes experiences she has witnessed as an entrepreneur and counselor. Amy’s definition of integrity is â€Å"doing the right thing at all times and in all circumstances, whether or not anyone is watching.† This is the best way to explain integrity; just as I have experienced recently in my Business Law class. During a test, there was no supervision and a lot of students put aside their integrity and put themselves and others in a difficult situation. The author goes on to say that â€Å"It takes having the courage to do the right thing, no matter what the consequences will be.† The majority of the students who did cheated confessed to their faults. It takes a long time to build integrity, especially in educational setting like college. Most classes last around 5 months each semester and according to Amy, integrity ta kes years to build. Within one class, the class integrity was lost and I’m sure there is no real trust between the professor and student. If someone cheats once, it’s very possible that they will cheat again. Even ... ...restaurant. The person then thinks oh â€Å"What the hell?† only this once, I’ll start the diet again tomorrow. The same thing can occur in other aspects of integrity. You compromise cheating for the moment and before you know it, you’re cheating all the time. All in all, once you compromise your integrity it’s hard to gain it back. There are many reasons why people compromise their integrity in education, careers, and in personal life. It is up to them to make the right decisions that will develop them into better, well respected people in the world. Works Cited Anderson, Amy Rees. "Success Will Come and Go, But Integrity Is Forever." Forbes. Forbes Magazine, 28 Nov. 2012. Web. 26 Nov. 2013. McKay, Brett & Kate. "What Strengthens and Weakens Our Integrity – Part I: Why Small Choices Count." The Art of Manliness RSS. N.p., 5 Aug. 2013. Web. 26 Nov. 2013.

The Benefits of Implementing Talking Circles in the Classroom Essay

I spent my volunteer experience with Dr. Geis’ special needs classroom at County Elementary School; and throughout my participation, the most defining observation was that of the teachers and staff members. Naturally, some employees are better than others at fulfilling tasks. However, as time passed, I noticed that certain employees had difficulty starting each day fresh, free of the pressure and tension that may have accumulated from the previous day. I only volunteered a couple of times a week so my ability to wipe the slate clean was easier. Nevertheless, I can understand how taxing and repetitive the process can be for the full length of a school year. According to the National Commission on Teaching about, â€Å"one-third of all new teachers leave after three years, and 46 percent are gone within five years† (Kopkowski). The relatively high attrition rate of teachers is known as teacher burnout. Teacher burnout can be attributed to both physical and emotional facto rs which may include, â€Å"classroom disruptions, inadequate salaries, oversized classes, overbearing parents, excessive paperwork, cutbacks in supplies or materials, threats, harassment, assaults, violence, or problems with co-workers or with administrators† (Campbell). The National Commission on Teaching estimates costs up to, â€Å"$7 billion a year, as districts and states recruit, hire, and try to retain new teachers† (Kopkowski). Teacher burnout is financially and socially affecting schools, communities, and society. The purpose of this paper is to identify factors that may lead to teacher burnout, acknowledge the effects of the issue, and provide solutions to better manage the stress of teaching. In The Relationship Between Student Behaviour Patterns and Teacher Burnout... ...y. 2014. Clear, Todd R. Imprisoning Communities. 1st ed. Oxford: Oxford University Press, 2007. Print. Clifford, Amos. Teaching Restorative Practices With Classroom Circles. 1st ed. 2013. Print. Glassman, Bernard, and Rick Fields. Instructions To The Cook. 1st ed. New York: Bell Tower, 1996. Print. Hastings, Richard P, and Mohammed S Bham. 'The Relationship Between Student Behaviour Patterns And Teacher Burnout'. School Psychology International 24.1 (2003): 115--127. Print. Kopkowski, Cynthia. 'Why They Leave'. NEA. N. p., 2014. Web. 2 May. 2014. Mindgarden.com,. 'Maslach Burnout Inventory By Christina Maslach, Susan E. Jackson, Michael P. Leiter, Wilmar B. Schaufeli, Richard L. Schwab - Mind Garden, Inc.'. N. p., 2014. Web. 2 May. 2014. Pranis, Kay, Barry Stuart, and Mark Wedge. Peacemaking Circles. 1st ed. St. Paul, Minn.: Living Justice Press, 2003. Print.

Americas Decision to Drop the Atomic Bomb Essay examples -- American

Perhaps the most controversial and heavily scrutinized issue of the twentieth century was President Harry Truman’s decision to unleash atomic bombs on Hiroshima and Nagasaki in the summer of 1945. While the sequence of events preceding that fateful summer morning of August 6,1945 are fully understood, the motives behind Truman’s actions are shrouded in controversy. Top military officials publicly denounced the use of such a horrendous weapon, while the obvious advantages to the bomb, traditionalists argue, was a shortened Pacific War. Parallactic views between traditional beliefs and revisionist theories suggest that the issue is still very much unresolved. Why is the issue so hotly debated? Partially because of the overwhelming evidence supporting both sides, and partially from the unorthodox sources producing such evidence. But the question remains: Why did Truman drop the atomic bomb? Truman’s decision to drop the atomic bomb was not a military necessity becau se land invasion casualties were much lower than perceived, the Japanese were on the verge of collapsing, and America had avoided diplomacy despite knowing Japanese intentions. Dropping the atomic bomb was necessary in preventing a land invasion where troops would encounter severe Japanese resistance. According to ancient Samurai tradition, the most honorable way of death was to sacrifice oneself for the emperor. Certainly, this philosophy became extensively practiced throughout the war, as evident with the notorious kamikaze missions. Soldiers would either die in combat, or commit suicide in order to prevent capture. During the battle of Okinawa, of the 117,000 Japanese soldiers stationed on the island, only 7,000 were left alive. On April 6-7 alone, 355 planes pa... ...go: Lucent Books, 1990. Hoyt, Edwin P. Japan's War: the Great Pacific Conflict, 1853 to 1952. McGraw-Hill, 1986. Iwo Jima and Okinawa. 7 Jan. 2004 < http://library.thinkquest.org/18106/iwojima.html> Lifton, Betty J. A Place called Hiroshima. New York: Kodonsh International Ltd., 1985. Paulik, Gregory P. The Ethics of War: Hiroshima and Nagasaki: After 50 Years. Sept. 1995. 6 Oct. 2013 peacediplomacyorforeignaid/ethicswar.shtml> Public Papers of the Presidents: Harry S. Truman, 1950. Washington D.C.: U.S. Government Printing Office,1964 Scarlott, Jennifer. The Legend of Hiroshima. 10 Oct. 2013 Stimson, Henry L. The Decision to Use the Atomic Bomb.† Harper’s 1947: 97. Takaki, Ronald. Hiroshima. Toronto: Little, Brown, and Company, 1995. Zinn, Howard. Reflections on Hiroshima. The Progressive Media Project. 31 July 2001. 13 Oct. 2013

Food and Beverage in Indonesia Essay

This document is one of a series of free information tools for exporters produced by New Zealand Trade and Enterprise. New Zealand Trade and Enterprise provides a wide range of standard services and sophisticated solutions that assist businesses through every stage of the export process. For information or advice, phone New Zealand Trade and Enterprise on 0800 555 888, visit www. nzte. govt. nz, or contact your New Zealand Trade and Enterprise client manager. CONTENTS 1 MARKET STRUCTURE 1. 1 Market Overview 1. 2 1. 3 1. 4 1. 5 1. 6 2 2 Market Drivers Market Potential Import Trends Key Players in the Market Regulatory Sustainability 3 3 6 7 7 8 9 11 12 12 12 12 13 13 14 MARKET ENTRY AND DEVELOPMENT 2. 1 Market Entry Strategies 2. 2 2. 3 2. 4 2. 5 Points of Differentiation Long Term Strategic Issues for Exporters to Consider Distribution Channels Pricing 3 MARKET RESOURCES AND CONTACTS 2/ Exporter Guide | Indonesia | Food and Beverage | February 2012 1 MARKET STRUCTURE Indonesia is the world’s fourth most populous country with a population of 232. 5 million in 2010, and the largest economy in Southeast Asia. In 2011, New Zealand’s food and beverage exports totalled US$468. 3 million, making Indonesia New Zealand’s 11th largest export destination. i In November 2011, Indonesia provided formal notification of the completion of its internal ratification procedures to enable the ASEAN – Australia – New Zealand Free Trade Agreement (AANZFTA). From 10 January 2012, AANZFTA will open up considerable opportunities for New Zealand businesses. The agreement will allow duty / tariff free access to over 90 percent of New Zealand goods and services by 2015. ii 1. 1 Market Overview In 2010 and 2011, dairy and meat products comprised over 76 percent of New Zealand’s food and beverage exports to Indonesia (2010: US$363 million; 2011: US$381 million). In 2010, Indonesia’s dairy and meat market was worth an estimated US$2 billion. The majority of the population in Indonesia, approximately 85 percent, are Muslim and all slaughtered food and meat (excluding pork) must have halal certification. iii 3/ Exporter Guide | Indonesia | Food and Beverage | February 2012 1. 1. 1 Market by product category Packaged food In 2010, Indonesia’s packaged food market was valued at US$19. 1 billion. The sale of impulse and indulgence products (i. e. chocolates) grew due to increasing affluence. Nutrition and staples (i. e. rice) grew by 31 percent in 2010. Canned / preserved food had a high growth rate of 20 percent in 2010. Indonesia: Sales of Packaged Food by Category: Value 2005-2010 in million USD 2007 Packaged Food – Total Nutrition/staples (i. e. rice) Dried Processed Food (i. e. dessert mixes, instant soup) Impulse and Indulgence Products (i. e.chocolate coated biscuits) Bakery Dairy Noodles Baby Food Confectionery Meal Solutions (i. e. tomato pastes). Sweet and Savoury Snacks Oils and Fats Sauces, Dressings and Condiments Frozen Processed Food Ice Cream Canned/Preserved Food Chilled Processed Food Spreads Meal Replacement (i. e. breakfast bars) Pasta Ready Meals (i. e. instant pasta) Snack Bars Soup 13,110 7,876 4,089 4,148 2,111 1,484 1,340 1,257 1,287 1,086 779 759 477 263 245 200 63 62 13 11 4 0. 9 3 2008 14,307 8,798 4,642 4,318 2,201 1,540 1,487 1,398 1,329 1,190 812 909 499 306 269 230 68 65 15 12 4 3 3 2009 14,817. 9,167 4,909 4,404 2,238 1,596 1,526 1,496 1,360 1,244 832 845 510 327 278 251 68 66 16 13 4 3 3 2010 19,100 11,959 6,515 5,506 2,781 2,026 1,999 1,967 1,704 1,634 1,054 1,039 653 439 356 346 86 82 21 17 5 4 4 Source: Euromonitor International (NB: IDR/USD currency; [2007] 9141, [2008] 9699, [2009] 10389. 9, [2010] 9090. 4) 4/ Exporter Guide | Indonesia | Food and Beverage | February 2012 Fresh food In 2010, the fresh food market in Indonesia had a total volume of 48. 1 million tonnes, making Indonesia the fifth largest fresh food market in the world. During the period 20052010, demand of fresh food increased by 13 percent. iv Indonesia: Fresh food market in Indonesia in million tonnes Starchy Roots Fruits Vegetables Fish and Seafood Meat Sugar and Sweeteners Eggs Nuts Pulses 2007 14,985 10,386 9,095 5,016 1,969 1,778 743 671 222 2008 15,148 10,786 9,356 5,153 2,024 1,825 761 700 224 2009 15,309 11,147 9,613 5,291 2,078 1,872 777 730 227 2010 15,455 11,489 9,868 5,432 2,138 1,914 794 762 230 2011f 15,582 11,787 10,119 5,592 2,188 1,952 808 798 234 Source: Euromonitor International (NB: 2011 forecasts) Wineiv In 2011, the Indonesian wine market was worth approximately US$32 million (RP 275. 4 billion) and retail sales totalled 3. 1 million litres. Wine accounted for only 3 percent of total alcohol sales. Beer is considerably more popular as an alcoholic beverage. During the period 2008-2010, wine volume sales declined by 6 percent. While prices increased, the demand from Indonesian consumers with high disposable incomes and expatriates remained and the number of wine enthusiasts in Indonesia grew. The growth was influenced by western culture and wine events such as wine tasting, wine dinners and classes. The wine market showed an increase in sales by value of 61 percent during the period 2008-2010. v Indonesia: Wine Sales Off-trade Value in million USD Off-trade Volume in million litres 2006 12. 0 3. 3 2007 14. 0 3. 4 2008 15. 0 3. 4 2009 16. 0 3. 3 2010 28. 0 3. 2 2011 32. 0 3. 1 Source: Euromonitor International (NB: IDR/USD currency; [2006] 9159. 3, [2007] 9141, [2008] 9699, [2009] 10389. 9, [2010] 9090. 4, [2011] 8696. 1) 1. 1. 2 Market by distribution channel Mass grocery retail In 2011, traditional retailers, comprising small independent stores and open air markets, accounted for an estimated 77 percent of the total retail sales. vii 5/ Exporter Guide | Indonesia | Food and Beverage | February 2012 In the organised retail sector, Hypermarkets had the largest market share in 2010, with US$13. 6 billion in sales, followed by supermarkets (US$11 billion) and convenience stores / mini-markets (US$5 billion). During the period 2005-2010, supermarket sales increased by 112 percent, followed by hypermarkets (109 percent) and convenience stores / mini-markets (105 percent). Mass Grocery Retail Sector – Estimated Number of Outlets 2005 Total Convenience Stores / Mini-Markets Supermarkets Hypermarkets Source: Business Monitor International 2006 7,154 3,337 3,173 644 2007 8,530 3,953 3,830 747 2008 9,429 4,334 4,297 798. 2009 10,572 4,871 4,801 900 2010 11,524 5,299 5,252 973 5,912 2,758 2,652 502 1. 2 Market Drivers The following are viewed as key drivers for the food and beverage market in Indonesia: ? The food and beverage market in Indonesia grew in 2010, recovering from the worldwide recession. Purchasing power of middle and upper income consumers revived with an increase of disposable income. Political and economic conditions stabilised and the number of modern retail outlets and food service retailers grew. vi Consumers are embracing the health conscious trend seen throughout the world, as a result of exposure to health education through the media. vi To meet the increasing demand of educated and health conscious consumers, the Indonesian government has taken on initiatives such as the Merauke Integrated Food and Energy Estate project. Through this US$5 billion project, the government expects to produce almost 2 million tonnes of rice, 2 million tonnes of corn, 2. 5 million tonnes of sugar, 937,000 tonnes of palm oil,167,000 tonnes of soy beans and grazing land for 64,000 cattle. vii In April 2010, taxation on wine increased significantly resulting in an increase in wine prices. Approximately 45 percent of the cost paid by consumers is tax, including sales tax (VAT), excise and import tax. v While traditional markets still account for the majority of retail sales, they face greater pressure on market share as modern retail becomes more popular. While the government tried to discourage the rapid spread of modern retail, it wasn’t successful in enforcing its legislative regulations and modern retailers increased in numbers by using fake permits in some cases. iii ? ? ? ? 6/ Exporter Guide | Indonesia | Food and Beverage | February 2012 1. 3 Market Potential The overall food consumption is forecast to grow by a compound annual growth rate (CAGR) of 9. 1 percent to 2015. vii Modern retail, such as hypermarkets are projected to increase in numbers as urban centres expand and demand increases for convenience and added-value products (i. e. rice and noodle ready-meals). However, most consumers in Indonesia remain price sensitive and private label will be a popular alternative as it is perceived as good value rather than cheap. vii The sale of alcoholic beverages is expected to decline with a CAGR of 2. 3 percent during 2010-2015. However, wine is forecast to grow with a CAGR of 1. 4 percent during 20102015 as wine is perceived to be a healthier option than other alcoholic beverages such as beer. v Indonesia has a massive youth population of around 40. 9 million, aged between 15 and 24. This age group tends to be more westernised compared to the older population and is projected to drive demand for mass market products such as confectionary goods. vii There are opportunities for products targeted to improve the condition of specific health problems. These products include calcium fortified milk to prevent osteoporosis, dairy milk for nursing mothers, baby food and products for weight and cholesterol reduction. vi 1. 4 Import Trendsvii In 2010, Indonesia imported an estimated US$8. 1 billion, a growth of 25 percent from 2009. Indonesia is relatively resilient to global trade volatility but reliant on dairy and poultry imports to meet demand. Indonesia: Food and Beverage Trade in million USD 2009 Exports Imports Balance 18,756 6,476 12,280 2010e 24,765 8,120 16,645 2011f 30,406 9,573 20,833 2012f 36,517 11,233 25,284 2013f 43,492 13,172 30,320 2014f 52,167 15,598 36,563 2015f 62,034 18,448 43,585 Source: Business Monitor International (NB: 2010 estimate; 2011-2015 forecasts) 7/ Exporter Guide | Indonesia | Food and Beverage | February 2012 1. 5 Key Players in the Marketvii Food and beverages Nestle Indonesia had the highest market share with sales of US$23. 2 billion in Indonesia and Papua New Guinea. Nestle has a market leading position in the dairy sector and in its instant noodle category, operates a 50-50 joint venture with Indofood Sukses Makmur. One of Indonesia’s key players in alcoholic beverages is Multi Bintang with 414 employees and US$209. 5 million in sales in 2010. Indonesia: Key Players in the food and beverage market Company Nestle Indonesia Indofood Sukses akmur Terbuka Unilever Indonesia PT Charoen Pokphand Indonesia Mayora Indah Tbk Sari Husada PT Malindo Feedmill Tbk PT Siantar Top Tiga Pilar Sejahtera Food Sub-sector confectionery and dairy miscellaneous food dairy and tea meat and Fish confectionery formula and baby food miscellaneous food Snack food Snack food and instant noodles Sales (US$mn) 23,238** 4,493 2,303 1,764 845 317e 238 89 83 Yearending Dec-10 Dec-10 Dec-10 Dec-10 Dec-10 2010 Dec-10 Dec-10 Dec-09 No. Of employees 1,232 64,200 3,308 7,095 4,407 902 2,144 4,292 1,925 Year Established 1971 1990 1933 1972 1977 1954 na 1970 na Source: Company Investor Relations, BMI (NB: e = estimate, na = not available, **Includes Papua New Guinea) Mass Grocery Retail Hero Supermarket Tbk had the largest sales within the mass grocery retail sector with US$8. 97 billion in 2010. Hero has a broad range of store formats and offers lower value products while Carrefour, the biggest foreign retailer in Indonesia, dominates the upper end of the market. 8/Exporter Guide | Indonesia | Food and Beverage | February 2012 Key Players in Indonesia’s Mass Grocery Retail Sector, 2011 Parent Company PT Hero Supermark et Tbk PT Sumber Alfaria Trijaya Tbk PT Matahari Putra Prima Tbk Country of Origin Indonesia / Hong Kong Sales, US$ mn 8,971 Financial year 2010 Brand Hero Giant StarMart Indonesia 1,645 2010 Alfamart Alfa Minimart Foodmart Hypermart Cut Price PT Carrefour Indonesia PT Makro Indonesia ** PT Ramayana Lestari Sentosa Tbk PT Indomaret Prismatama PT Lion Superindo PT Alfa Retailindo Tbk France / Indonesia Netherlands Indonesia. Indonesia Belgium / Indonesia Indonesia 1,570*** 656e 639 500e 431* 187 2010 2010 2009 2010 2010 2010 Carrefour Makro Ramayana Indomaret Super Indo Alfa Alfa Grosir Gelael Format Supermarket Hypermarket Convenience Store Supermarket Convenience Store Supermarket Hypermarket Discount Store Hypermarket Supermarket Cash & Carry Supermarket Convenience Store Supermarket Supermarket Supermarket Supermarket No of outlets 120 38 125 4812 Indonesia 1,615 2009 25 52 9 63 16 20 104 5,174 74 35 8 11. Source: Company Investor Relations, BMI (NB: e = estimate,*Based on Delhaize Group Rest of World Sales,** South Korea’s Lotte acquired Makro in October 2008,***Based on Carrefour’sIndonesia sales. ?Includes franchised, independent stores) 1. 6 Regulatory Information provided in this section is for reference only. When negotiating supply contracts and before beginning actual export, companies are advised to consult closely with their importer or distributor. Duties and tariffs Under AANZFTA there will be tariff free access to more than 90 percent of New Zealand goods by 2015, and the majority of these are food and beverage products. 9/ Exporter Guide | Indonesia | Food and Beverage | February 2012 Alcoholic beverages in Indonesia including wine are strictly regulated due to the Muslim Law. Wines are subject to 10 percent value added tax (VAT), import tax of 150 percent and income tax of 25 percent. Category A B C Classification Alcoholic beverage with 1-5 percent ethanol content Alcoholic beverage with 5-20 percent ethanol content Alcoholic beverage with 20-55 percent ethanol content Import duty USD 1. 57 / litre IDR 14,000 / litre USD 6. 18 / litre IDR 55,000 / litre USD 14. 00 / litre IDR 125,000 / litre Excise Tax USD 1. 25 / litre IDR 11,000 / litre USD 4. 5 / litre IDR 40,000 / litre USD 14. 61 / litre IDR130,000 / litre For more information, visit the Directorate General of Customs & Excise at www. beacukai. go. id or the AANZFTA at www. asean. fta. govt. nz. Licensing and registration requirements Prior to importation of food, companies must follow a registration process which involves a fee of Rp 150,000-3,000,000 (approximately NZ$17-345). The documents needed to register include: ? ? ? ? ?a letter that guarantees safety, quality, nutrition and labelling an authorisation letter from the manufacturer health certificate or certificate of free sale issued by authorised deputy from country of origin an audit report of distribution facilities from NADFC (National Agency of Drugs and Food Control) provincial office. copy of registration approval letter from the NZ company’s importer For more information on licensing and registration, visit National Agency of Drug and Food Control at www. pom. go. id Labelling requirements. All imported food and beverages need to be labelled in Indonesian language and must contain: ? ? ? ? brand name name of product (type of food) list of ingredients net weight or net content or drained weight (if applicable) 10/ Exporter Guide | Indonesia | Food and Beverage |. February 2012 ? ? ? name and address of parties that produce or import the products into Indonesia registration number date, month and year of minimum durability For more information on labelling, visit the National Agency of Drug and Food Control at www. pom. go. id. Quotas New Zealand wine exports are subject to Indonesia’s import quotas. The Indonesian government increased the import quota for wine to 225,000 cases in 2009, from 80,000 cases in 2008. The number of cases of wine imported in 2008 and 2009 were 77,485 and 191,953 cases respectively. Error! Bookmark not defined. Indonesia has also recently imposed beef quotas which are being reviewed regularly. Halal Halal certification in Indonesia is required for all food derived from animal products, and recommended for companies whose products are targeting the mass retail market. Exporters are advised to check this closely with their importers or distributors in Indonesia. The Federation of Islamic Associations of New Zealand (FIANZ) is recognised by the Indonesian Ulama Council (MUI) for certifying products in New Zealand. They can be contacted at fianz@ztra. co. nz. For more information on the overseas market access requirements (including halal requirements), visit the New Zealand Food Safety Authority at www. foodsafety. govt. nz For more information on halal, visit the MUI at www. halalmui. org 1. 7 Sustainabilityviii The Indonesian Government encourages companies to use sustainable packaging and recyclable materials through tax incentives and an awards system. The government plans to boost the environmentally friendly packaging through Industrial Regulations in Indonesia (RUU Perindustrian). Alternatives to plastic packaging such as vegetable material or bio-plastic packaging have been welcomed by the market. Bio-plastic is made from biotic materials (i. e. corn, cassava or micro-biota) and the material is easier to decompose. A national water company, PT Aqua Golden Mississippi, is currently developing a water bottle from vegetable material. The Indonesian Nanotechnology Society is researching a thinner plastic bottle which can be decomposed in 4 to 8 weeks. 11/ Exporter Guide | Indonesia | Food and Beverage | February 2012 2 MARKET ENTRY AND DEVELOPMENT 2. 1 Market Entry Strategies Indonesia is a price sensitive market, but with the growth of the new generation of middle and high income consumers, the quality of products is of greater importance. Branded and high quality food and beverage products are in demand. The middle high income segment is paying more attention to healthy products as the new generation becomes more health conscious. Indonesian consumers prefer internationally well-known brands and imported products, particularly for their children. In 2010, the government approved a number of import licences for alcoholic beverages. There were previously only 2 companies with import licences but now more than 20 companies have secured a licence. To acquire an import licence, a company needs to have at least 20 brands in its portfolio. It is recommended that New Zealand food and beverage products focus on Jakarta (with a population of 9. 6 million), Surabaya (4 million) and Bali (4 million). Jakarta and Surabaya are big markets in their own right but are also distribution hubs to the east and western parts of Indonesia. Bali is a popular tourism destination and there is a demand for quality products from hotels and restaurants. 2. 2 Points of Differentiation New Zealand is known in Indonesia as a producer of fresh, clean, high quality and healthy products. However, the market holds little knowledge about the range of products New Zealand sells. New Zealand companies need to continuously promote the overall New Zealand image for the benefit of their products. 2. 3 Long Term Strategic Issues for Exporters to Consider Recently a number of new regulations were introduced, which are aimed at protecting local producers of horticultural, agricultural and dairy products. Political issues and corruption are still a major issue in doing business in Indonesia. All imported food and beverage products must be registered by Indonesia’s National Agency for Food and Drugs Control (BPOM). New Zealand food and beverage exporters are advised to check with their Indonesian customers or partners what the exact process is. The specified time limit for BPOM to issue registration is 45 working days, but in the past it has taken 6-12 months. 12/ Exporter Guide | Indonesia | Food and Beverage | February 2012 2. 4 Distribution Channels. The best market penetration strategy is to appoint a local importer who has an established network across Indonesia. This will enable New Zealand businesses to access the retail market and also the HORECA (hotel, restaurant and catering) markets. Importers will undertake the product registration on behalf of New Zealand companies. New Zealand companies must provide the necessary documentation including a letter of appointment for the Indonesian importer. 2. 5 Pricing New Zealand products face stiff competition from other imported products, particularly products from Asian countries. With the right pricing and product positioning strategies, Indonesian consumers are willing to pay for premium products. Mark-ups for imported products will include: ? ? ? import agent fees custom duties value added tax (VAT) of 5-10 percent 13/ Exporter Guide | Indonesia | Food and Beverage | February 2012 2. MARKET RESOURCES AND CONTACTS ASSOCIATIONS /ORGANISATION ASEAN New Zealand Combined Business Council Halal Indonesia The Federation of Islamic Associations of New Zealand (FIANZ) WEBLINK www. asean. org. nz www. halalindonesia. org/ www. fianz. co. nz/index. php Indonesia National Agency of Drug and Food Control www.pom. go. id ASEAN Australia New Zealand Free Trade Agreement Guide Ministry of Health Republic of Indonesia Directorate General of Customs & Excise. TRADE EVENTS InterFood Indonesia Fish and Seafood Indonesia Agri Indo Jakarta Fashion & Food Festival OTHER NZTE PUBLICATIONS Indonesia Country Brief Wine Market in Southeast Asia Food and beverage in the hotel, restaurant and institutions market in Southeast Asia www. asean. fta. govt. nz www. depkes. go. id/en/ www. beacukai. go. id WEBLINK www. interfood-indonesia. com www. fisheryandseafoodexpo. com www. agri-indo. com www. jfff. info WEBLINK www. nzte.govt. nz www. nzte. govt. nz /www. nzte. govt. nz Disclaimer: This publication is provided to you as a free service and is intended to flag to you market opportunities and possibilities. Use of and reliance on the information/products/technology/concepts discussed in this publication, and the suitability of these for your business is entirely at your own risk. You are advised to carry out your own independent assessment of this opportunity. The information in this publication is general; it was prepared by New Zealand Trade and Enterprise (NZTE) from publicly available and/or subscription database sources. NZTE; its officers, employees and agents accept no liability for any errors or omissions or any opinion/s expressed, and no responsibility is accepted with respect to the standing of any firm/s, company/ies or individual/s mentioned. New Zealand Trade and Enterprise is not responsible for any adverse consequences arising out of such use. You release New Zealand Trade and Enterprise from all claims arising from this publication. New Zealand Trade and Enterprise reserves the right to reuse any general market information contained in its reports. i ii iii iv v vi vii viii Euromonitor International, 26 August 2011. Indonesia: Country Profile APNZ, 15 November 2011. Indonesia to join regional FTA. The New Zealand Herald. Retrieved from www. nzherald. co. nz Euromonitor International, 9 August 2011. Consumer Food Service in Indonesia. Euromonitor International, 2011. Market sizes, Indonesia Euromonitor International, February 2011. Alcoholic Drinks – Indonesia Euromonitor International, November 2010. Packaged food – Indonesia Business Monitor International, August 2011. Indonesia Food & Drink Report Q4 2011. Euromonitor International, April 2011. Packaging – Indonesia 14/ Exporter Guide | Indonesia | Food and Beverage | February 2012.

Reflexive Dialogue and Small Report

Setting of the InterviewI asked one of my friends to visit me in my place of residence to have some cup of coffee. This friend of mine came also from Saudi Arabia, and went to the university to take graduate courses. After having dinner, I asked him if he was willing to share some of his problems with me. And as a compensation for his â€Å"task†, I offered my friend the chance to read my personal narrative. This is one of the course requirements in this subject.My friend told me some of his problems. For one, he was having a little problem learning English. English for him was a very difficult subject; with clear rules on pronunciation and verb usage. He said: â€Å"English has the most number of words in all the written languages of the world; learning such would be a headache.† I agreed to the assertion of my friend. English is really a complicated language.Not only that spelling and verb-subject agreement should be taken into account, but the whole situational use o f, say, an English statement should be clearly presented (to the general audience). He added that he must take the bitter pill of learning English since this is required in the academic world. Communication today in almost any field; in the office, in the academe, took place with the assistance of the English language. The more pressing need to learn English comes from studying abroad. Almost all universities in many Western countries do not use Arabic as a means to transmit academic information. Hence, for him, learning English was an inevitable need. (I did not include his other problems in this report).I then presented my personal narrative to him and asked him to read it. After sometime, my friend finished reading my personal narrative. He was almost speechless upon reading my personal narrative. My personal narrative detailed some of my experiences of culture shock. It was an almost daily account of my activities (although the entries were irregular). Included in my personal na rrative were my experiences upon leaving the Sydney airport to studying in the university (I gave the details of some accounts in the problem-posing vignette section). Included also in the personal narratives were my personal feelings towards the events, the participants, and the general values or beliefs in question.I asked my friend for his personal opinions of, or reactions to my personal narrative. He said that he also experienced events that could be classified as culture shock. Added to that, my friend stated that in the beginning, he was not very sure of the appropriate term for such experiences. Only upon reading my personal narrative did he know that they were part of a phenomenon called culture shock. He said that my personal narrative might give him some advice on how to handle culture shock. Here are some of the excerpts of the dialogue (translated from Arabic). The first part is a discussion of my experiences of culture shock.Friend: So culture shock is the right term f or such things. When I left the airport, I really did notice that people like to walk in the street which is not a common sight in our country. It was embarrassing in the first instance but in due time I found it to be a common practice here.Omeir: I was also embarrassed but when I began to ask my classmates why people usually walk in the streets, I was somehow enlightened. In the case of Australia, for example, walking is simply an expression of either friendship or liberty. It is an expression of friendship when a person walks with another person; an expression of liberty when a person exercises his right to privacy. This was an uncommon sight in our country since most people have cars.Friend: What about that instance when you saw that a female professor taught a predominantly male class? This is impossible in Saudi.Omeir: I found it very interesting, although shocking at first glance. It was not very bad as you have said in our previous conversation. Female students in the univer sity are educated as much as their male counterparts.Friend: It seemed that you are beginning to understand the workings of Australian culture. I also understand some aspects of Australian culture like religion, dance, music, etc. This is part of my role as a graduate student studying abroad. In my opinion, they ought to be learned, not for self’s sake but for the sake of respect.Omeir: That is true. Having a right attitude towards a foreign culture is a must when studying abroad. Understanding the dynamics of an alien culture, though horrifying or embarrassing in many instances, should be viewed with an unbiased eye. This is the primary and first rule of culture respect.Friend: Personally, I am still bothered by cultural practices here in Australia. What is your personal reaction?  Omeir: After some time, through constant communication with the students of the university, I found those practices to be not embarrassing anymore. Although it is far from acceptance, that is, p articipation in the cultural activities itself, it gave me an avenue to view things from the perspective of those who are members of that particular culture. I remembered that in my undergraduate years, there was a term to describe this phenomenon. Well it’s unimportant.The second set of excerpts is about the resolution phase of the problem (how we went about researching and responding to the problem through a thorough self-study). Here are some of the excerpts of the conversation.Omeir: One of my subjects introduced to me a method for assessing my problems, in this case about culture shock. I was really surprised that personal experiences, guided with some research materials can really result to clear grounded knowledge.Friend: How was that so?Omeir: Well, experiences serve as the grounding point of all theoretical problems in a field of subject for example. In my case, when I analyzed many of my experiences, I found out that there are methods or techniques that can be used to reduce it. It was not only first hand knowledge, it was knowledge applied. Academic journals related to my inquiry were very useful.Friend: You mean that those personal experiences were transformed into a problem. And that these problems were put in a table of inquiry. And that based from this inquiry, you were able to learn some methods to reduce that problem (culture shock).Omeir: Precisely, I have learned that constant interaction with other people who came from different cultural settings is a plus in absorbing culture shock. Nonetheless, because interaction is mostly done in conversations, I am forced to learn some of the appropriate gestures and idioms to use. In such way, I am able to communicate and express my concerns to my foreign friends. I also researched some of the strategies for reducing culture shock. I intend to share it with some of my friends who are currently experiencing culture shock.Friend: I have learned many things from this conversation. I will follow yo ur advice with regard to managing culture shocks†¦Reflective Response to the DialogueNote that in the first lines of the script, I established the fact that both my friend and I are located in the same cultural setting (Saudi Arabia). The experience which I described to my friend served as a stimulating factor to enable him to judge the validity of my experience; through his own personal experiences. The next dialogue was about the nature of Australian culture (or culture in general). This dialogue cleared some of the misconceptions of culture. Added to that, it was also implicitly stated that culture shock is a natural response of graduate students working abroad.This usually helps the interviewee erase his earlier conceptions of Australian culture. Exposure and discussion shed light to some of the most puzzling things about Australian culture (it is natural for a foreigner to be puzzled to a foreign culture). The second part of the interview is the resolution phase of the pro blem. Here I shared some of the ways to reduce culture shock (culture shock management). I also introduced problem-posing vignette as a preliminary method in assessing personal experiences which can be theoretically substantial.ConclusionBased from the rigors of personal experiences, I was able to communicate to my friend the basic steps in problem or inquiry formation. Because problems in the academe are usually theoretical in nature (form), there is a tendency for personal experiences to be treated as personal biases. In this task, I was not only able to give some advice on how to manage culture shock (culture shock reduction) – this is a form of help to a friend who really want to reduce the effects of culture shock (as I had indicated in the question of the problem-posing vignette section), I was also able to give my friend a systematic method in analyzing problem-posing vignettes.   Added to that, I was able to learn that problem-posing vignettes can be a useful tool i n transforming personal experiences into theoretically sound propositions.ReferencesBochner, S. (Ed.). 1981.   The mediating person:   Bridges between cultures. Cambridge, Mass.: Schenkman.Jacobs, Katrina. 2007. Culture Shock (Strategies for Managing Culture Shock). NY: MacMillan Publishing House.Milton, Thomas J. 1997. Understanding Culture Shock. Virginia:   Foreign Area Officer Association.